Blogs

by Shelby Sapusek

Word of mouth on steroids: Why social media works for all industries

Recently, I was asked to write a case study for a company that was considering integrating a social media presence into its marketing strategy. The challenging part of this request was that the executives weren't really sold on the idea of social media. Their industry isn't exactly what some...

full story

A case study on intersecting social media platforms

Last night, I attended Milwaukee's first Hashable event at Swig in the Third Ward. I was thrilled to be able to talk to founder and CEO Mike Yavonditte , who flew in from New York City for the event. For those of you who don't know, Hashable is a fairly new social media platform that tracks relationships...

full story

Twitter chats, like #careerchat, really are all that

One of the many things I've learned about social media over the years is that it is inundated with valuable information sources. I mean that in a good way. My mother has told me more than once that the biggest reason she avoids social media is because she doesn't want to hear about what people...

full story

I'm not a social media expert; I'm just like you

Introductions must always come first. My name is Shelby and I'm lucky enough to be writing CityGal Magazine's blog on social media. They call me "Social Media Gal." I like the title; but make no mistake: I'm not an expert. I'm a user, just like you. However, through my professional...

full story